UK-based financial services MR specialist Bdifferent has appointed Hilary Macdonald as Research Manager at its office in Crawley, Sussex.

Launched fifteen years ago, Bdifferent provides research methodologies for communication and literature reviews, brand and communications tracking, brand perception studies, ad pre-testing, NPD, consumer attitude and sentiment analysis.

Macdonald (pictured) joins with more than fifteen years of asset management experience. For the past six years, she worked at Standard Life Investment-owned Ignis Asset Management in Glasgow, in various marketing communications and market research roles. Prior to this, she was a Market Research Analyst at Resolution Asset Manager.

Co-founder Teresa Roux comments: 'Being a financial services specialist, it is important to continue to attract client side marketers, who understand our clients' business. We're delighted to welcome Hilary to the Bdifferent team'.

Web site: www.bdifferent.co.uk .

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