Ad agency Kre8 Media has named Tina Wisner as VP of Data Science and Analytics, tasked with ensuring that the agency is 'well positioned for the analytics of tomorrow'.

She brings more than fifteen years' experience of analytical leadership and data-driven marketing, most recently as Director, Data Science and Analytics at Los Angeles-based Hawthorne Direct. Earlier she worked at ad agency RAPP as Director of Data Science, and earlier as Campaign Analytics Director and Consumer Insights Manager. Prior to RAPP she was a Product Manager at AIG Direct/21st Century. She holds a Bachelor’s Degree of Science in Statistics from the University of the Philippines.

In her new role, Wisner will take an advanced statistical approach to solving cross-channel attribution; connecting analytics intelligence and predictive powers for marketing and media decision makers; and scaling the firm's ability to handle and exploit the explosion in marketing data.

Founder and CEO Lee Cutler says Wisner has ‘data in her DNA' and is 'a master of telling the story delivered by the data', adding: 'With a strong background in insurance, automotive, retail, healthcare and the health sciences, coupled with her hands-on experience in information technology development, Tina is well equipped to create big business impact'.

The company was founded in 2009 by Lee Cutler and takes a data-driven approach to strategic media planning, traditional and drive-to-web DRTV, digital marketing and brand development. Located in Winter Park, Florida, it is on the Web at www.kre8media.com .

• Printer-friendly version of this article.
• Email this article to a friend.