Metrix Consulting has hired John Horgan as Business Director in its Melbourne office.

Horgan brings ten years' experience of consulting with brands across Australia, Asia and the UK, with a focus on brand strategy, innovation, U&As and communications development in a variety of sectors. He has worked with a wide range of qualitative tools, including food market safaris, in-home cook-alongs, pantry audits, cupboard trawls, co-creation workshops and accompanied surfs.

In his new role, he takes responsibility for leading client engagements, developing qual research solutions and driving overall thought leadership.

The firm's Melbourne MD Asher Hunter comments: 'Our clients are demanding high level strategic thinking and are looking for partners that bring something new to the table. John's expertise and creative approach to qualitative research means he can deliver in both these areas'.

Web site: www.metrixconsulting.com.au .

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