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August 13 2015

Aaron FettersAaron Fetters has joined comScore as Senior Vice President of Marketing Solutions, based in Chicago.

He brings nearly 20 years of experience in the CPG industry, most recently from the Kellogg Company where he was Director of the Insights and Analytics Solutions Center, helping to develop leading-edge approaches in market mix modeling, advanced digital marketing analytics, and programmatic advertising. He worked previously at Procter and Gamble, and holds a B.S. from Miami University of Ohio.

In his new role, Fetters will lead the company's work with CPG and automotive clients.

comScore EVP and Chief Revenue Officer. Manish Bhatia says of the appointment: 'I am thrilled to welcome Aaron to comScore. For years we had the privilege of working with him in his previous role at Kellogg Company, and are pleased that he'll now be bringing his extensive experience in digital advertising and market research to comScore clients'.
Web site: www.comscore.com .