US consumer insights specialist Kelton Global has appointed Amy Snow as Vice President of Qualitative Research in its Los Angeles office.

Kelton, which also has offices in New York, Chicago and London, combines expertise in qual and quant research, design, strategy, branding, cultural insights and communications.

Snow (pictured) brings more than twenty years' MR experience. She joins from the Hypothesis Group, where she worked for more than eight years, most recently with the title of 'Big Ideas Team Leader'. Prior to this, she spent more than eleven years at Bellomy Research, having begun her career with TNS.

In her new role, Snow will be responsible for providing strategic direction on qualitative and mixed method engagements. CEO and co-founder Tom Bernthal comments: 'Amy's creative, foundational approach to research and ability to conceptualize brand truths make her an asset to any consulting team, and a particularly great cultural fit here at Kelton'.

Web site: www.keltonglobal.com .

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