Multicultural consumer research and insights consultancy Culturati has appointed Rene Sanchez as Vice President of Client Strategy & Insights.

Founded in 2004, San Diego, CA-based Culturati specializes in uncovering Hispanic consumer and shopper insights, to help clients develop marketing strategies and innovative new products. Its offer for customer segmentation, pricing optimization, ad copy testing, and consumer loyalty analysis includes online community the Learning Incubator and acculturation tracker the US Hispanic Landscape Segmentation model.

Sanchez (pictured) joins with more than fifteen years' experience of business development, strategy and planning. Most recently, he served as Director, Client Services for the Experian Affinity Team, where he focused on multicultural consumer branding and marketing initiatives. Prior to this, he worked for NBCUniversal as Director, Sales Marketing, was Brand Marketing Manager at Dr Pepper Snapple Group, Diageo Account Manager at Grey Worldwide, and Marketing Manager for Bacardi.

Culturati President Marissa Romero-Martin comments: 'We are enthusiastic to bring Rene on board because of his exceptional ability to link insights to marketing strategy. Rene's wealth of knowledge on the dynamics of the Hispanic market makes him an ideal addition to our team, and he will play a key role in elevating Culturati’s existing and future capabilities'.

Web site: www.culturatiresearch.com .

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