Newcastle and London-based creative, technology and insights specialist d.fferento/ogy has appointed Lizzie Gilthorpe as Business Strategist, working with the research and insight teams to deliver brand and business strategies to clients.

The firm, which is part of the e>erything d.fferent group, combines market research and technology to uncover consumer insights, then uses creative communication to disseminate the findings.

Gilthorpe (pictured) joins from London-based brand strategy and insight consultancy, Sparkler, where she worked as a Senior Consultant, specialising in digital strategy development. During her time at the firm, she worked on a range of projects, covering everything from brand and proposition development and brand positioning to trend analysis and marketing strategy.

d.fferento/ogy's Director of Insight Mark James commented: 'By adding Lizzie's skillset, we can expand our offer considerably, moving beyond research and insight and into ground breaking strategic recommendations for our client's brands and businesses'.

Web site: www.differentology.co.uk .

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