In New York, the Interactive Advertising Bureau (IAB) has promoted Joe Laszlo to the role of Vice President, Industry Initiatives.

For the past four years, Laszlo (pictured) has served as a Senior Director of the IAB Mobile Marketing Center of Excellence, before which he was Director of Research at IAB from September 2007 to December 2010. Earlier, he had an eight-year tenure at Jupiter Research, where he started researching and writing about mobile interactivity in 2000.

In his new role, Laszlo will take on a broader role to supervise the work and output of the majority of the IAB committees and councils. He will help set the agenda for these industry groups and ensure their deliverables in the form of research, best practices development, thought leadership seminars, white papers, and other activities.

He reports to Anna Bager, SVP and General Manager, Mobile and Video, who comments: ‘Joe’s contributions to the Mobile Center have had a positive impact on the mobile landscape as a whole. His deep insights into the digital ecosystem and intricate knowledge of the issues that we face as an industry are sure to prove even more valuable in this new role.’

Web site: www.iab.com .

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