US-based full service agency Morpace has appointed former GfK exec Alan Czarnomski as Vice President, leading the Ad Hoc business within the Brand Strategy team.

Established in 1975, Morpace is headquartered in Detroit with offices in Los Angeles, London, and Shanghai. The firm specialises in brand strategy, product development and customer experience management including satisfaction, loyalty and retention.

Czarnomski (pictured) joins in Detroit after seventeen years at GfK, here he latterly served as EVP, Custom Research in the Automotive division, before which, he held senior positions in account management, business development, analytics and internal operational roles. Earlier in his career, Czarnomski spent fifteen years at General Motors in process management, product development, marketing planning and research positions.

Commenting on the appointment, Morpace SVP David Myhrer said: ‘Brand strategy is one of the fastest growing areas of expertise here at Morpace. The addition of Alan to the team further expands our brainpower and experience and will help to continue this growth.’

Web site: www.morpace.com .

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