Charlotte, NC-based data management and collaboration specialist Commerce Signals has appointed former Nielsen exec Adam Paulisick as Chief Product Officer.

The firm offers Federated Data, a platform allowing data owners including mobile operators, payment entities and others to share their data securely within their own infrastructures, helping with functions such as the tracking and measurement of ad effectiveness.

Paulisick joins from Nielsen, where he spent the last ten years in roles in Europe and the US. Most recently he was SVP, Strategy and Marketing for Nielsen Catalina Solutions (NCS), leading business development, partnerships, marketing and data activation. He worked in the private equity industry before joining BuzzMetrics, acquired by Nielsen in 2007. He brings a range of expertise across product development and go-to-market strategies, customer experience and acquisition, and mobile marketing and measurement; and currently serves as an adjunct professor of entrepreneurship at Carnegie Mellon University's Tepper School of Business.

Commerce Signals founder and CEO Thomas C. Noyes comments: 'We are thrilled to have Adam join our team. He is a thought leader with a proven track record and a tremendous reputation'.

Web site: www.commercesignals.com .

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