German product, pricing and marketing strategy specialist Simon-Kucher & Partners has named Eduard Bonet, Ignacio Gómez Garzón and Guillermo Sagnier as new Partners in Spain.

Founded in 1985, the firm offers customer segmentation, market forecasting, loyalty programmes, pricing and sales force training. Bonet (pictured) has twenty years’ consulting experience in strategy revenue management and go-to-market topics. He previously spent fifteen years at EuroPraxis Consulting where he served as Senior Partner, prior to which, he held senior roles at CAPSA (Central Lecher Asturiana) and Ramon Prat i Associats. Based in Barcelona, he will serve as Regional Managing Partner for all the firm’s Spanish businesses.

Gómez Garzón, who is located in Madrid, joined the firm in 2004 as a Consultant, and most recently served as Senior Director. He was previously a Business Development Analyst at Hochtief, having begun his career with Ford España. Sagnier has over 25 years of strategy, marketing, pricing and sales experience in the consumer and retail industry and also previously worked at EuroPraxis Consulting. He is based in Barcelona and will be in charge of developing new sectors in Iberia.

CEO Dr. Georg Tacke comments: ‘As global specialists we think and act across borders to meet the worldwide increasing demand for our consulting services. The new partners will further push our activities.’

Web site: www.simon-kucher.com .

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