In the US, ad research and brand communications firm Ameritest has hired Jennyfer Guebert for its newly created role of Director of Marketing, to manage the company’s marketing and communications activities from its Albuquerque, New Mexico head office.

Founded in 1989, Ameritest has developed proprietary methods for evaluating ad effectiveness and its customized services include TV, digital, web, print, radio, package, out-of-home, and early phase testing, as well as ‘brandscape’, storyboard development and campaign tracking.

Guebert (pictured) joins with almost twenty years’ marketing, research, communications and competitive analysis experience across a wide range of industries including legal services, private equity, aerospace and defense, as well as global HR and benefits consulting. Most recently, she was Director of Marketing at Fellers Snider Law Firm, prior to which, she served as Director of Strategic Marketing & Communications at AGC Aerospace & Defense.

Commenting on the appointment, CFO/COO Trey Waring said: ‘With her proven track record in developing and executing a wide range of marketing communication strategies, Jennyfer will be a key member of our growing company as we continue to expand both our client offerings and our geographic reach.’

Web site: www.ameritest.net .

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