European-based MR and online loyalty specialist Bilendi has appointed Stuart Gullock as Business Development Director in its UK team. The firm has also hired Georgia Prorok and Gaia Oggioni as Business Development Managers, while Ellen Williams joins as Project Manager.

Formerly known as Maxmiles, the company offers access to more than 2.1 million panellists in eleven European countries, and has built a network of partners to fulfil customer needs in more than 55 countries. Last February, the firm acquired Nordic agency M3 Research, and a month later it bought the Springboard UK access panel from Vision Critical.

Gullock (pictured) joins with eight years' online MR industry experience. Most recently, he worked at WPP-owned Lightspeed GMI as Key Account Director; prior to which, he was Client Development Manager at Research Now; and Research Recruiter at Parity. In his new role, Gullock is responsible for developing new business within the UK.

In addition, Prorok joins from Future Thinking and OnePoll; and Oggioni joins from Research Now and Kantar. Helen Ryan, Director of Services for Market Research in the UK, comments: 'Bilendi's strategy over the past three years has been the large-scale development of its European presence. We have delivered this through a mixture of acquisitions, internal growth and an extension of the customer offering to include a complete range of services. The expansion of the business within the UK, a leading country in the area of market research, is a key part of that growth process'.

Web site: www.bilendi.com .

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