Cross-Tab Group-owned emerging markets panel specialist Borderless Access has appointed former Unilever consumer insight exec Arindam Som as a Non-Executive Director.

Founded over a decade ago, the company currently operates consumer, B2B, IT and niche audience panels across the healthcare, travel, automobile, finance and mobile segments. Som (pictured) joins the company’s global advisory team with more than sixteen years’ experience, twelve of which were spent at Unilever in a range of global consumer insight and marketing roles. Most recently, he served as Global Brand/Marketing Director, Innovations for Emerging Countries, Household Care, FMCG; prior to which, he was Global Consumer & Market Insights Director for the division. Earlier in his career, Som worked at IMRB International and Nielsen.

President and CEO Ruchika Gupta commented: ‘With Som on board we are confident in our ability to address the challenges of understanding the modern consumer globally.’

Web site: www.borderlessaccess.com .

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