In London, insight consultancy FreshMinds has appointed former Asian Strategies exec Orlando Woods as a Senior Consultant.

Founded in 2000 by Caroline Plumb and Charlie Osmond, FreshMinds offers qual and quant techniques, business analysis and strategic thinking. Last year, the firm launched an ideation approach called Spark, promising to help brands in the early stages of the innovation process by generating ideas for new products and services.

Woods (pictured) joins from Asian Strategies in Singapore, where he specialized in researching affluent consumers in and around Asia, for financial services and tech brands. He began his career as an Account Manager with SDC Consulting, before moving into a marketing role at Citibank.

Separately, FreshMinds has hired three Consultants since the beginning of the year: Chris Leo who joins from Verve, Greg Caterer from Accenture, and Jessica Irwin-Brown from awarding body AQA.

Website: www.freshminds.net .

• Printer-friendly version of this article.
• Email this article to a friend.