London-based opinion research specialist BritainThinks has appointed Kymberly Loeb as Senior Research Executive.

The firm, which was launched in 2010 by Opinion Leader co-founders Deborah Mattinson and Viki Cooke and their former colleague Ben Shimshon, offers strategic advice based on insight gained from stakeholders, consumers, citizens and employees for political, corporate and not-for-profit clients. In addition, its WorldThinks international division has a specific focus on reputation research.

Loeb (pictured) joins from BrainJuicer, where she worked in both qualitative and quantitative Research Associate roles, conducting studies for large FMCG and financial services companies using a variety of online and offline methods. Commenting on the appointment, Shimshon said: ‘We’re really pleased to welcome Kymberly to our growing team. She’ll be a great addition and we are looking forward to working with her.’

Web site: www.britainthinks.com .

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