In New York, PR agency MWWPR has appointed Michelle Gordon as Senior Vice President, Research & Insights.

Through its network of eight offices across the US and Europe, MWWPR offers access to dedicated insights, strategy, data and analytics, social media, creative, and technology teams. Gordon (pictured) joins with more than eighteen years’ experience in research, public relations and media across a wide range of consumer segments and brand categories. Most recently, she worked at Horizon Media as VP, Director of Consumer Insights, prior to which, she led insights and strategy at Catalyst, she was Consumer Insights Director at MediaCom, and Research Director at Cosmopolitan.

In her new role reporting to Alissa Blate, EVP, Global Brand Marketing and Communications, Gordon will oversee thought leadership, audience and category trend analysis, insights and agency-wide measurement. President and CEO Michael Kempner comments: ‘Michelle is an accomplished public relations professional with a sophisticated understanding of how research and strategy drives the development and execution of communications programs. Her background in earned and paid media combined with her unique approach to content creation will be key for the development of successful integrated campaigns that are supported by data and driven by insights.’

Web site: www.mww.com .

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