In London, Cello-owned agency Breaking Blue Research has hired academic research fellow Alison Hulme as Associate Director.

The company was formed under the name Bright Blue Research last summer, through the merger of four RS Group agencies: financial specialist Consensus Research, consumer researcher Leapfrog, public sector agency mruk and b2b-focused RS Consulting.

Hulme (pictured) joins what is now called Breaking Blue Research with a teaching background including Royal Holloway, University of London; University of Otago; Goldsmiths, University of London; University College Dublin, and Beijing Foreign Studies University. Earlier, she held a variety of senior consultancy / AD roles across a broad range of sectors, and her agency-side experience includes roles at Decode, Promise, Netfluential, Define and ABA. She is also a published author on several titles on the subject of consumerism.

Joint MD Kate Anderson says the company has 'big ambitions this year' and comments: 'It's a great to welcome such an expert qualitative researcher on board'.

The group has offices in London and Glasgow, and is online at www.breakingblueresearch.com .

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