Digital marketing solutions firm IgnitionOne has appointed Ken Rona as Chief Data Scientist, leading the team responsible for developing and maintaining its proprietary scoring and optimization algorithms and data models.

IgnitionOne provides insights and targeting of individuals through its engagement scoring and integrated marketing and advertising solutions. Rona (pictured) joins after founding media content platform YourCall.tv; prior to which, he served as VP, Audience Data & Analysis Platforms at Turner Broadcasting; and VP, Data Strategy and Analytics at [x+1]. Earlier, he was Senior VP, Digital Media at IXI Digital, and Director of Customer Insight and Strategy Targeting at AOL. He also worked as an Associate at McKinsey, and Director, Data Analysis and Software Development at The Corporate Executive Board.

Commenting on the appointment, CIO Tom Iler said: ‘Ken’s abilities and thought leadership on the use of data science in digital marketing is a perfect fit for IgnitionOne, and reflects our commitment to provide clients with the models and tools necessary to drive desired advertising outcomes at scale. We’re excited to add his leadership to our team as we continue to grow.’

Web site: www.ignitionone.com .

• Printer-friendly version of this article.
• Email this article to a friend.