Digital qualitative specialist LRWTonic has appointed Carolina Jiménez as Research Director in its NYC team; while Allegra Oxborough joins as Senior Research Executive and Megan Routh as Research Executive.

Lieberman Research Worldwide-owned LRWTonic, which was formed by the merger of Spring Research with its own online communities specialist Tuned In Research, has offices in London as well as New York. Jiménez (pictured) joins with twelve years’ qual research experience. She was previously a Director at 2CV, before which, she served as Research Manager at The Planning Shop International, Account Manager at Hall & Partners, and Senior Project Director at TNS.

In her new role, Jiménez will work with the team and closely with US MD Matt Ayers, who comments: ‘I’m very pleased to welcome Carolina to the LRWTonic team. She brings a great set of skills and will be a fantastic addition to our growing and dynamic team.’

In addition, Oxborough joins after seven years as a freelance strategist, having earlier served as Junior Brand Strategist at United Worldwide; while Routh previously worked as a strategist in the Trend Department of Faith Popcorn’s BrainReserve.

Web site: www.lrwtonic.com .

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