In London, enterprise survey software firm Qualtrics has appointed former Google exec Caroline Mogford as EMEA Marketing Director.

Qualtrics was founded in Utah in 2004 by CEO Ryan Smith. Mogford (pictured) was previously Head of International Marketing for Google Education, after serving as the search giant's Head of Marketing, Maps for Business, EMEA, and Head of Strategy for South East Asia. Earlier, she worked for the Bank of England as a Project Manager.

In her new role, Mogford is responsible for developing Qualtrics' market proposition across EMEA. CMO Kylan Lundeen comments: 'Caroline's background maps perfectly to the exciting expansion goals we have for Europe. We are thrilled that she has chosen to join the Qualtrics team and look forward to growing our EMEA business over the coming years'.

Web site: www.qualtrics.com .

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