Amsterdam-based data management specialist Relay42 has appointed former Webtrends exec Simon Bloom as Director of UK Sales.

Founded in 2010, Relay42 develops technology to connect every touch point of the customer journey across all marketing channels, to reveal the entire journey and its data trails. Through the firm’s data management platform, marketers can target their messages to specific customers, in the most appropriate context.

Bloom (pictured) joins from data, analytics and personalisation specialist Webtrends, where he worked for the past decade, and latterly served as Strategic Alliances & Partner Sales Director, EMEA & APAC; having initially been the firm’s Head, Customer Relationship Management (EMEA). Before this, he held senior analytics roles for Expedia, Ogilvy & Mather, Acxiom (formerly Claritas), and CACI. His experience includes building direct marketing propensity models to predict consumer preferences and behaviour, as well as real-time visitor-level behavioural insights, and he has hands-on experience of designing analytics solutions to enable marketers to translate vast quantities of data into actionable insights.

In his new role, Bloom will be responsible for expanding Relay42’s client base across verticals including the travel and financial services industries.

Web site: www.relay42.com .

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