In the US, Directions Research has appointed former Kantar TNS exec Beth Finn as Vice President, Shopper Practice Lead, Client Service in its Chicago, IL-based office.

Finn (pictured) joins from WPP-owned Kantar TNS, where she latterly served as VP, Senior Account Executive, analyzing shopper insight, and providing consultation on related offers and research approaches. Prior to this, she was VP, Business Development at MarketTools, and she held the same job title at Symphony IRI, where she worked for more than seven years. Finn began her career at Catalina Marketing, before joining Nielsen as an Account Executive on the Kraft client account team.

In her new role, Finn will help the firm build its Shopper practice, where she will be responsible for both consulting with other account execs, and developing new client relationships. Pamela McClain, SVP and Group Director, comments: ‘Beth’s background with syndicated data and custom insights is unique and she is equally skilled at integrating both qualitative and quantitative insights. She has worked across a variety of industries and sectors and will bring that expertise to Directions’ clients.’

Web site: www.directionsresearch.com .

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