In the US, data-driven marketing agency VeraData Decision Labs has appointed Jackie Smith as Vice President of Client Services.

Based in Fort Myers, Florida, with additional offices in the US and Europe, VeraData offers a combination of data asset management, digital services, data engineering, data acquisition and data modelling, with a targeted focus on predictive analytics and machine learning processes. Smith (pictured) joins from full-service agency Masterworks, where she served as Director of the Media Solutions Team; before which, she was the Media Director for the Non-Profit Vertical at Merkle and the Domain Group.

In her new role, Smith will be responsible for leading VeraData’s client-facing staff, and providing clients with guidance and engagement recommendations. CEO and founder Michael Peterman comments: ‘Jackie brings a wealth of experience using analytics to inform and prescribe recommendations for constituent growth for all her clients. During this time of rapid expansion, we are pleased to add Jackie in a leadership role, working with our existing clients to ensure their continued success.’

Web site: www.veradata.com .

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