In Australia, Bauer Media’s AsiaPac audience insights and content marketing strategy business BauerWorks has transferred Catherine Ross to the newly created role of Director of Insights, while former Yahoo7 exec Stu Stevens joins as Digital Director.

From its offices in Sydney and Melbourne Australia, Auckland, New Zealand, and Hong Kong, China, BauerWorks collaborates with brands from the conception of an idea, through to its development, delivery, and ongoing measurement across print, digital, social media, and mobile platforms. Ross (pictured) has sixteen years’ experience in media and insights, and will take up her new post on February 1 after serving in her current role as Research Manager at Bauer Media Group.

Stevens joins next week from entertainment and lifestyle portal Yahoo7, where he was Head of Corporate Development, responsible for strategic business development and partnerships across Australia and New Zealand. Prior to this, he spent time building content marketing business units for both Cirrus Media and Brand New Media.

Eugene Varricchio, Executive General Manager of BauerWorks, comments: ‘Insights are a key pillar to our business and we’re delighted that Catherine is bringing her expertise in this area. Stu has a proven track record in building content businesses and is the ideal person to lead our digital push.’

Web site: www.bauerworks.com.au .

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