In the UK, B2B specialist Circle Research has hired Marek Lipinski as Client Manager in its Lodnon-based office.
Circle, which was founded in 2006, offers primary research to enable clients to tap into the buying journey, invest in the right marketing channels and messages, create new products and services, and develop more loyal clients. Lipinski (pictured) joins from communications consultancy Blue Rubicon, where he used data to evaluate corporate communications naratives and public policy messaging for global businesses. In this role, he worked with a team which combined qual and quant research methods to produce evidence-based insights and shape communications activity.
Commenting on the appointment, co-founder Andrew Dalglish said: ‘Our recruitment strategy is to find smart people who couple research expertise with a background in business, strategy or marketing. Marek’s background in corporate communications and his international profile make him a perfect fit with the team.’
Web site:
www.circle-research.com .