In the UK, YouGov has promoted Stefan Kaszubowski to the role of Global Head of Custom Research, responsible for managing its global custom business and tapping in to the firm’s custom and panel expertise.

Kaszubowski joined YouGov in 2000 in a business development role based in London, and more recently, served as Global Head of Special Projects. During his time with the firm, he is credited with creating an international business in the Middle East, and he also helped in the early stage development of the company’s media planning and audience segmentation tool Profiles.

In his new role, Kaszubowski will more closely align the custom research teams with the ‘YouGov Cube’ proprietary database, through which clients can analyse hundreds of thousands of data points about consumers’ attitudes and behaviour. In addition, he will ensure local custom research teams work effectively across offices in the UK, US, France, Germany, the Nordics, Middle East, and Asia Pacific, and he will directly manage YouGov’s Local Heads of Custom Research.

He reports to Chief Operating Officer Sundip Chahal. Stephan Shakespeare, founder and Global CEO, comments: ‘Stefan’s new role emphasises our commitment to custom research. I know Stefan is the perfect fit as he combines an entrepreneurial spirit with a first class intellect and deep understanding of market research, across many different countries and cultures.’

Web site: www.yougov.com .

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