In the UK, WPP-owned brand activation agency Geometry has appointed Tom Moore as Head of Shopper Marketing. He will join on 6th February.

Geometry's core services include omni-channel shopper marketing, shopper relationship marketing, and promotional and trade marketing. In addition, the business has a strategic consultancy called Geometry Intelligence, offering retail analytics to influence purchase behavior; and Geometry Labs, which tests shopper experiences.

Moore (pictured) will join from communications agency RPM, where he served as Business Director, leading shopper marketing across major brand accounts in the UK, Europe and worldwide. He began his career at creative innovation agency Iris Worldwide, where most recently he was Group Account Director on a number of key clients.

UK CEO Sarah Todd comments: 'Tom brings a rare skill-set: blending the ability to deliver behaviour changing campaigns that drive conversion in the UK while helping brands upscale shopper marketing regionally and globally - very much our sweet spot. He has a terrific track record in activating business growth with innovation and flair across the purchase journey and promises to be a valuable addition to our diverse team of talent in a changing retail landscape'.

Web site: www.geometry.com .

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