In Canada, audience and attention analytics specialist Quividi has appointed Daniel Parisien as Chief Strategy Officer. In this role, he will contribute to the firm’s product, marketing, sales initiatives and act as its chief evangelist.

Parisien (pictured) joins after founding Wherevery which conducted digital-out-of-home (DOOH), smart city and smart store projects for out-of-home (OOH) operators and local authorities. Before this, he spent twelve years at OOH ad tech company Broadsign, where he latterly served as VP Marketing and Strategy, responsible for new product creation, geographic-specific expansion and partnerships with organizations in the digital signage sector.

At Quividi, Parisien reports directly to CEO Ke-Quang Nguyen-Phuc, who comments: ‘Daniel joins the company’s executive team at a time of rapid growth. His expertise at the intersection of DOOH, data and creativity will help us accelerate on several immediate strategic initiatives, including the development of our suites of programmatic services, our integration with leading DSP and SSP platforms as well as our expansion in key markets such as Middle East, Asia and Latin America.’

Web site: www.quividi.com .

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