London-based opinion and behaviour research specialist BritainThinks has appointed Sanne van der Steeg as Senior Research Executive.

Launched in 2010 by Opinion Leader co-founders Deborah Mattinson and Viki Cooke and their former colleague Ben Shimshon, BritainThinks offers strategic advice for political, corporate and not-for-profit clients, while its WorldThinks international division has a specific focus on reputation research.

Most recently, van der Steeg (pictured) worked at behavioural and cultural research specialist Revealing Reality, where she worked on both UK-based and international qualitative projects, exploring societal issues to influence strategy, policy, and service and product innovation. Research methods included using in-depth interviews, place-based ethnography and digital ethnography, with deliverables ranging from immersion and innovation workshops, to reports, debrief presentations, and film and graphics.

Commenting on the appointment, Mattinson said: 'We are delighted to welcome Sanne to BritainThinks, and are excited to see what she will bring to our growing team'.

Web site: www.britainthinks.com .

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