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BPA Worldwide

July 17 2017


The membership of global media auditor BPA Worldwide has elected six new Board Directors and re-elected four existing Directors - all for a three-year term.

The newly elected Directors are:
  • Kevin Arsham (agency representative), a Partner and Director of B2B operations at MediaCom, and author of multiple white papers and handbooks including the B-to-B Advertising Handbook (4As) and Guide to Business-to-Business Media.
  • Greg Cira (publisher representative), VP, Group Publisher & CFO of Babcox Media, Inc, and previously in the management consulting and assurance services groups at Ernst & Young. He has been a member of the BPA Financial Manager’s Advisory Committee for more than 20 years, recently as Chairman.
  • David Fineman (marketer representative) is the VP of Media within the Enterprise Marketing Services department of T. Rowe Price, and worked previously as VP, Digital for Optimedia US (Publicis Groupe); and held leadership roles within WPP's GroupM.
  • Glen Gudino (publisher representative) is the founder and President of Applied Technology Media, and a 20 plus year b-to-b publishing professional
  • Roni Jenkins (advertising agency representative) is Vice President, Interactive Marketing at Assembly; a Partner, Marketing Director for the start-up newsletter and website, TheThreeTomatoes.com; and a former exec of ad firms including J. Walter Thompson’s digital agency.
  • Joann Kropp (publisher representative) is Vice President of Global Data Strategy and Business Development at Informa Business Intelligence, which she joined with the Penton acquisition. At Penton she oversaw the creation of the SmartReach programmatic marketing solutions division. Earlier she was President of InfoGroup division Walter Karl.
The re-elected Board members include John Crewe, COO, Haymarket Media, Inc.; Alan Peterson, Vice President, Business Development, Promotional Products Association International; Alan Quarry, Chairman, Quarry Integrated Communications; and John Schrei, Publishing Director at BNP Media.

BPA Worldwide was originally created by advertisers, ad agencies and the media industry to audit audience claims used in buying and selling ads. It now also verifies compliance to defined government, industry, and organizational standards as well as adherence to privacy, data protection and sustainability guidelines and best practices.

Web site: www.bpaww.com .