In the UK, behavioural research agency Watch Me Think has appointed former Danone exec Camila Sevalho Corção as Senior Qualitative Researcher.

Launched in 2012 and with locations in the UK, Australia and the US, Watch Me Think recruits participants to record their own and their families' experiences and opinions about brands on their smartphones, in their own homes. Last month, the firm announced it is opening its video SearchEditShare platform to researchers for no cost.

Sevalho Corção (pictured) joins from multi-national food corporation Danone in Paris, where she served as Qualitative Consumer Insight Manager for the past eighteen months. In this role, she conducted focus groups, face-to-face interviews, ethnography observations and used online communities for innovation projects. She was also involved in cross analysis between sensory data and qual consumer data, and she managed the online social media network for the Sensory and Behaviour Science division worldwide.

In her new role, Sevalho Corção joins the team led by Jenny Hearne. CEO Alistair Vince comments: ‘It’s a terrific endorsement of our company and what we offer, that people of this calibre from these major blue chip companies want to make the leap from client side to agency side. I’m so pleased Camila is part of the team, continuing our ability to deliver our unique debriefs with a client lens upon them.’

Web site: www.watchmethink.com .

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