In Cincinatti, Ohio, Customer data specialist 84.51° has promoted Erik Schousboe, Shawna Becknell and Don Somers; and hired Noah Williams, Audrey Askam and Melissa McCormick.

Schousboe was Senior Analyst with Strategic Customer Intelligence and is now Analysis Manager, responsible for leading the team in delivering critical insights to executives and business partners. He holds a Bachelor of Economics from Northwestern University.

Becknell has been promoted from Senior Scrum Master to Director of Agile Delivery, in which role she will lead software teams within the agile portfolio through development and delivery of cutting edge application and data solutions. She earned a Bachelor of Arts in Psychology, Business and Communications from Mount Vernon Nazarene University

Somers, until now Senior Analyst, become Analysis Manager and takes charge of improving merchandising processes and embedding customer experience within merchandising. He has a Bachelor of Finance from Miami University.

Williams joins as an Associate Data Developer, developing strategies and solutions around the big data function. He was previously an IT Engineer for the US Department of Defense, and holds a Bachelor of Science in Computer Science and a Minor in Chinese Language and Culture from The University of Alabama.

Askam takes the title of Associate Client Lead, supporting word of mouth marketing within the customer communications mission. She joins from Tremor where she served as Assistant Account Executive, and graduated with a Bachelor of Arts in Psychology and Strategic Communication from The Ohio State University.

McCormick, as a Campaign Manager, will support The Kroger Co.'s best customer communication programs and managing processes and efficiencies for integrated retail media programs. Prior to joining she was an Account Manager at Empower MediaMarketing. Her degree is a Bachelor in Business Administration with a specialization in Marketing from Bowling Green State University.

84.51°, which grew out of dunnhumbyUSA, is a wholly owned subsidiary of The Kroger Co and is online at www.8451.com .

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