In the US, brand experience company Troika Media Group (TMG) has appointed Rob Schwartz as President, in charge of its Performance Data & Intelligence division, Troika Services.

TMG provides integrated branding and advertising solutions for entertainment, sports media and consumer clients, using emerging technology, data and creativity to deepen engagement with consumers and fans. Schwartz (pictured) joins from pay-per-call advertising specialist Datalot, where he worked for the past six years, latterly as SVP Business Development. In this role he was responsible for launching mobile marketing strategies for clients, introducing new product lines, and growing existing business. Earlier, he was CEO of digital consulting agency Gold Rock Media, Senior Network Manager with the Epic Media Group, and co-founder of alternative energy company Enerseek.

In his new role, Schwartz is tasked with developing and executing Troika Services’ business strategy, as well as integrating data analytics, performance marketing and a live engagement platform (FandomConnect) with Troika's creative services. Dan Pappalardo, President of TMG, comments: ‘This major addition to the team catapults Troika Media Group to a cutting-edge digital marketing company. As brands face rapidly changing consumer behavior and increased competition, Rob's leadership and expertise are expected to help us strengthen our end-to-end capabilities worldwide and deepen our partnerships with measurable results'.

Web site: www.troikamedia.com .

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