Digital reward fulfilment specialist Virtual Incentives has appointed Martin Hood to its senior leadership team as SVP for its reseller division ViPartners.

As well as MR sector rewards and incentives, the company provides solutions such as Visa rewards, Visa and MasterCard virtual accounts and eGiftCards from more than 600 merchants around the world. Its offer includes a proprietary digital platform including an integrated API, ordering and instant delivery, security and advanced personalization.

Hood brings nearly two decades of experience in b2b relationship building in the rewards and incentives space, most recently from two years as VP Channel Partnerships at Cashstar, and previously at companies including Blackhawk and Intelispend.

CEO Jonathan Price comments: 'Martin's expertise and relationships in the incentives space make him the perfect fit for taking our B2B business channel to the next level. He brings a strategic viewpoint and an eye for new opportunities to his new role and we are excited about the future with him on board'.

Web site: www.virtualincentives.com .

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