In New York, custom research and branding consultancy the Forte Research Group, has appointed Mary Lee as Finance Director.

Forte Research, which also has an office in London and testing facilities in nineteen countries, specializes in understanding the effectiveness of advertising, packaging, web sites, and brand communications. The firm's range of nonconscious measures includes eye tracking; and technology to track heart rate, blood volume pulse, skin temperature, and emotion response. Fully portable, these technologies enable insights to be captured in-store, in lab, or at home.

Lee joins from full-service advisory and accounting firm EisnerAmper, where she was responsible for overseeing audits. In her new role Lee will plan and oversee all F&A operations for the North American teams. In addition, she will provide input and guidance on all financial aspects of company strategy.

Web site: www.forteresearchgroup.com .

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