London-based opinion and behaviour research specialist BritainThinks has appointed Michael Allard as Senior Research Executive.

Launched in 2010 by Opinion Leader co-founders Deborah Mattinson and Viki Cooke and their former colleague Ben Shimshon, BritainThinks offers strategic advice for political, corporate and not-for-profit clients, while its WorldThinks international division has a specific focus on reputation research.

Allard joins from consumer and B2B specialist Outlook Research, where he worked for five years and latterly served as Senior Research Executive. During this period, he led the agency's video outputs, and worked on a wide range of qual projects for clients in the media, retail, utilities and finance sectors.



Cooke comments: 'We are delighted to welcome Michael to BritainThinks, and are excited to see what he will bring to our growing team.'

Web site: www.britainthinks.com .

• Printer-friendly version of this article.
• Email this article to a friend.