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Jumpshot

July 27 2018


Michael PerlmanIn the US, big data and advanced marketing analytics platform Jumpshot has hired former comScore exec Michael Perlman as Chief Revenue Officer.

Jumpshot provides insights into user actions everywhere online, and its services are designed to help eCommerce companies and brands uncover where else customers are clicking and buying, how their competition is doing, and what effect campaigns have beyond their own sites. The firm also has a global panel of 100 million devices, which aggregates and houses anonymized clickstream data comprising more than five billion actions per day.

Perlman (pictured) joins from comScore, where he served as SVP, Advertiser Practice, following the firm's acquisition of Kantar Millward Brown's online behaviour measurement company Compete. In this role, he led post-deal integration of the Compete team into the comScore organization, and was responsible for sales, revenue, and P&L management of an $80m digital analytics, SAAS, and MR business. Before this, he spent nearly a decade at Millward Brown Digital (Compete), latterly as SVP, Media Practice.

Web site: www.jumpshot.com .