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Kelton Global

August 6 2018


Joey DoneyIn the US, research consultancy Kelton Global has appointed former Nike exec Joey Doney to its leadership team as Vice President, Insights and Strategy, based in its Chicago office.

Doney, a former client of Kelton, will design and lead strategic engagements to tackle complex problems for clients, with a focus on integrated multi-method research to fuel global brand growth and decision-making. She joins with more than twelve years of experience leading teams on both the client and agency side, with deep expertise in international marketing strategy, digital insights, brand development, consumer trends and innovation.

Prior to joining Doney spent two years as Senior Manager, Global Consumer Knowledge at Nike, after working in similar roles at Mattel and Dr Pepper. Earlier, she worked supply-side at Chicago research firm SMI-Alcott and then Ipsos. She holds a Bachelor of Arts degree in Business and Economics from Wheaton College, and a Masters of Science in Integrated Marketing Communications from Northwestern University.

Kelton Co-Founder and CEO Tom Bernthal comments: 'We've been fortunate to work with Joey as a client for years, partnering on international, mixed-method insights projects across two well-known brands. We've always been impressed by her ability to build insights solutions that unlock brand potential, solve diverse challenges in global markets, and lead high-functioning teams that deliver meaningful results. We're excited and honored that Joey made the decision to join us at Kelton, and we know her leadership will help us continue to help clients solve challenges both here at home and abroad'.

Web site: www.keltonglobal.com .