In New York, youth and family research specialist Smarty Pants has appointed Jenn Petell as 'Insights Genius'.

The company, which also has offices in Boston, San Diego, Denver, Tampa, Dallas and Myrtle Beach, SC, with headquarters in Johnson City, TN, works on brand positioning, new product development, consumer lifestyle and trend research. Petell joins with more than fifteen years' experience, including youth insights. Most recently, she served as Strategist at THREE Research, where she developed the qual practice and led work for several sports and entertainment clients. She began her career as a media planner at Deitch Media Management before holding leadership positions at both Mediacom and Starcom, and later worked as a Director at Firefly Millward Brown.

In her new role, Petell is responsible for developing, managing and executing research initiatives for several of the company's CPG, food and media clients. Smarty Pants 'Chief Brainiac' Stephanie Retblatt comments: 'Jenn couples strong methodological skills with keen human intuition. Her wit and can-do attitude are contagious. We are excited to have her on the team, and our clients share in the enthusiasm'.

Web site: www.asksmartypants.com .

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