Members of US-based industry body the Qualitative Research Consultants Association (QRCA) have elected its leadership and Board of Directors for the 2018 - 2020 term.

Not-for-profit QRCA offers access to a network of more than a thousand qual experts, who are involved in the design and implementation of focus groups, in-depth interviews, in-context and observational research, as well as other qual approaches. Earlier this year, QRCA announced it is opening up its membership to qual researchers who work in-house and at ad agencies.

Tom Rich (pictured), former Vice President, has filled the seat left by former QRCA President Jay Zaltsman, and Board members now include:

• Tom Rich - President
• Kelly Heatly - Vice President
• Caroline Volpe - Treasurer
• Roben Allong - Secretary
• Isabel Aneyba - Director
• Pam Goldfarb-Liss - Director
• Ilka Kuhagen - Director
• Janet Standen - Director
• Laurie Tema-Lyn - Director

Commenting on the appointments, Rich said: 'QRCA has been the leading voice for qualitative research since 1983. I, along with everyone else serving on the QRCA board, am honored to represent our profession.'

Web site: www.qrca.org .

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