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October 9 2018

Maureen DohertyIn New York, consumer and media research specialist GfK MRI has promoted Maureen Doherty for its newly created role of Vice President of Commercial Data Partnerships.

Doherty (pictured) joined MRI Sales in 2008, starting out as product lead for a newly created syndicated print measurement tool, and later becoming a Media Sales Account Representative. Prior to MRI, she worked at Roper Starch in new business development. For the past nearly six years, she has served as GfK MRI's VP Media Sales. In her new role, Doherty will focus on MRI's data partnership business and help develop products based on these relationships - including partnerships with panel owners that combine their data with MRI's, such as comScore and Nielsen; research firms with complementary data sets, like E-Poll; firms that create syndicated segmentations; and firms that offer data analytics and insights.

Michael Drankwalter, EVP of Media Sales at GfK, comments: 'Finding new ways for companies to unlock the value of our data is a key growth area for MRI. Maureen knows MRI's business and is able to recognize and see value in connections that we should be tapping. MRI already has a strong hold in the digital marketplace, and we know Maureen will continue to uncover these opportunities as demand for our data grows.'

Web site: mri.gfk.com .