In London, data-driven performance marketing agency Merkle has hired former Adobe exec Greg Womack for a newly created role, Vice President of Enterprise Sales.

Owned by Dentsu Aegis, Merkle uses its skills in technology and analytics to understand consumers and drive people-based marketing strategies. Womack (pictured) joins after more than four years at software giant Adobe, where he latterly served as Head of Strategic Clients, managing a team of solution sales specialists. Prior to this, he spent thirteen years in business development positions at Experian Marketing Services, having begun his career at QuickAddress Pro, the former name of Experian's address verification software.

In his new role, Womack will deliver people-based platforms and solutions to clients at scale across the EMEA market. He will also help to define Merkle's broader sales strategy around marketing technology, with a focus on expanding and identifying new channels to drive the firm's solutions.

Margaret Wagner, EVP, Chief Growth Officer EMEA, commented: 'Adding Greg to our team is a fantastic opportunity to bring deep platform technology and software expertise to our people-based marketing services offerings. His experience in software solutions, and his long list of clients, will be intrinsic in helping to further accelerate our growth'.

Web site: www.merkleinc.com .

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