New York consultancy the Forte Research Group has appointed Elizabeth Plotkin as Vice President of Insights.

The firm, which also has offices in London and testing facilities in nineteen countries, uses neuroscience techniques - including mobile eye tracking and biometrics - to capture what the consumer views, their level of engagement, and expressed emotion. Capabilities include message / creative development, advertising effectiveness, QSR / shopper experience, benchmarking / tracking, customer satisfaction and package testing.

Plotkin joins with more than twenty years' MR industry experience gained at PTG (PreTesting Group), which specializes in consumer engagement and nonconscious measurement techniques. In her new role, Plotkin will be responsible for partnering with clients throughout the entire research cycle.

She will work with Chris Abate, VP, Methodologies & Innovation, who comments: 'With Elizabeth's broad experience across some of the world's leading brands, she will help us meet the needs of our clients by enhancing our actionable insights'.

Web site: www.forteresearchgroup.com .

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