Middle East-based full-service agency 4SiGHT has appointed Neal Henriques as a Partner, to strengthen its presence in the automotive, telecoms and other markets across the Middle East and Africa.

The firm, which has offices in the UAE, Saudi Arabia, Kenya, Ivory Coast and Algeria, offers eye tracking research and customized delivery solutions across the MENA region. Last year, it launched a new consulting unit - 4SiGHT Drive - for the automotive and mobility sector.

Henriques (pictured) joins with more than twenty years' in the customer experience, innovation, brand strategy and communication sectors. Most recently, he was Head of Client Services at TNS, where he spent the past sixteen years, and was previously the firm's Regional Automotive Director - Middle East & Africa. Prior to this, he spent seven years at Nielsen, latterly serving as Group Account Manager.

Commenting on his new role, Henriques said: 'I'm delighted to be part of a truly dynamic, innovative and ambitious organization complimented with an energetic team. I am looking forward to contributing to the success of 4SiGHT and adding to their ethos.'

Web site: www.4sight-global.com .

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