New York-based cross-channel media analytics specialist C3 Metrics has appointed Lauren Lannan for its newly created role of Director of Product Management.

C3 Metrics' Attribution Data Cloud provides independent measurement across all traditional and digital advertising channels. Lannan (pictured) joins with eight years' adtech industry experience. Most recently, she worked for smart pet technology company Wagz as Digital Marketing Director, prior to which, she was Senior Manager, Ad Platform Management, at music discovery platform Pandora. Earlier, she worked for audience data provider Accordant Media - initially as Media Analyst and latterly as Director, Trading Strategies, West.

In the new role, Lannan will report to C3 Metrics' Chief Operating Officer and co-founder, Jeff Greenfield, and lead several projects that focus on current and future accreditation of the Attribution Data Cloud. Additionally, she will drive the firm's product roadmap to include new features such as the company's Attribution API, and lead partner integrations like the recently announced Attribution CRM partnership with Havas Helia.

Commenting on the appointment, Greenfield said: 'Lauren's deep expertise in the technology sector will be a tremendous asset for our customers as we advance our cross-platform attribution offering and continue to expand our capabilities through new features and partnerships.'

Web site: www.c3metrics.com .

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