Strategic insights firm Firefish has appointed Katrina Skwarek as Associate Director in its US office in Brooklyn, NY.

The company, which is headquartered in London, launched as a qual agency in 2000 and added quant division TheNumbersLab a decade later. It also owns a kids and family specialist, The Pineapple Lounge and a specialist insight communications and activation agency called Insider.

Skwarek (pictured) joins from behavioural economics specialist The Behavioural Architects, where she helped launch the company's New York office. Prior to this, she worked for consumer and cultural insight agency Flamingo as a Project Director.

Beth Broughton, President of Firefish USA comments: 'We are delighted to welcome Katrina to the team. With Katrina's experience across beauty & personal care, CPG, alcohol and retail, as well as NGOs and charities, we can't wait for our clients, old and new, to meet her.'

Web site: www.firefish.us.com .

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