Digital audio and podcast data tech firm Triton Digital has appointed 22-year Nielsen veteran Daryl Battaglia as SVP / Market Development and Strategy in its Audience Research department.

Triton is a wholly owned subsidiary of the E.W. Scripps Company, with MRC-accredited measurement services. Battaglia joins from Nielsen where he arrived in 1997 as Director of Financial Planning and Analysis, and served most recently as VP / Strategy and Innovation Lead in the ratings giant's Media Analytics arm. During his stay, he also worked as VP of Commercial Strategy in the Media Analytics arm, and VP/GM of Nielsen Tracking Services.

In his new role he will grow Triton's measurement relationships around the world, and lead innovation in its suite of audience measurement products. John Rosso, President of Market Development at Triton, comments: 'As part of the team behind the world's leading streaming measurement technology, the innovation that he will drive will undoubtedly benefit the entire audio ecosystem and will continue to fuel the global growth of the industry at large'.

Web site: www.tritondigital.com .

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