In the US, global communications firm Edelman has named Yannis Kotziagkiaouridis as its first ever Global Head of Data & Analytics, with oversight of research and analytics division Edelman Intelligence. He will join on November 19th.

Kotziagkiaouridis (pictured) will take up his new position with more than twenty years' experience in the data and analytics sector. He previously worked at Wunderman Thompson as Global Chief Analytics Officer, responsible for driving artificial intelligence (AI) and machine learning applications into content creation and media activation for clients, and he also set up the firm's marketing neuroscience data practice. Earlier, he spent nearly seven years at Merkle, latterly as VP, CRM Analytics and Strategy; and he was VP, Strategic Database Marketing at TPG Direct, where he worked for nearly a decade.

In a company statement, Edelman said: 'We are facing a new era of relationships requiring data-driven capabilities that will allow us to identify and inform people in communities of interest and motivate them to start movements. Yannis is a world-class talent whose experience will enable us to build and scale a data and analytics offer that will be integrated across the network, and we will also consider acquisitions in this space'.

Web site: www.edelman.com .

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