Uberall, which delivers location-related brand experiences for brick-and-mortar customers, has appointed Greg Sterling as Vice President of Market Insights.

Uberall is headquartered in Berlin, with other offices in San Francisco, London, Paris, Amsterdam, and Cape Town. The firm enables clients to deliver 'near me' brand experiences for customers at all stages of their journey, from online interactions to off-line sales. Sterling (pictured) joins in the US with twenty years' experience as an analyst, writer and researcher. Most recently, he ran his own research and analytics consultancy; before which he was VP, Strategy & Insights for the Local Search Association; and Senior Analyst at Internet2Go, Opus Research's mobile practice.

In his new role, Sterling will provide his expertise, insights and support to multiple internal teams, while leading research and content initiatives to support the company's enterprise customer base, channel partners and resellers. Norman Rohr, SVP of Marketing, comments: 'Greg has been a leader in the location marketing space for two decades. We believe that his expertise and knowledge will help Uberall as we continue to grow, win business and serve our customers around the world, and in North America in particular'.

Web site: www.uberall.com .

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